Sales activation
Looking for more success in generating leads, activating sales and scaling faster?
Let us help you build the right assets, resources and campaigns that will boost market awareness, secure new logo growth and create that all important market momentum.
Our approach encourages a close alignment across the whole commercial function, ensuring all resources are focused on achieving that all-important sales success.
Grow a healthy short and long term pipeline and wow your audiences!
Why sales activation?
Create tools your teams will use
Prove product-market fit
Add new logos & nurture pipeline
Build a long term revenue pipeline
Grow revenues (MRR/ARR)
How we help
Inbound & outbound campaigns
Integrated campaigns are the mainstay of marketing. They are essential for awareness and provide great door openers across the whole of sales.
We create incisive inbound (digital) and outbound campaigns to suit all budgets, building consistent messages that enhance brand recognition, as well as engage deeply with your audiences.
Our campaigns ensure all content is tested for optimal response and resonance, and integrated to ensure distribution across different formats for maximum reach across all your marketing channels.
Sales playbooks & toolkits
Create, centralise and share all the tools, assets and resources your teams need in a powerful Sales Playbook. Help your sales team consistently pitch your offering and understand how to differentiate against your competitors to close deals faster. We work with you to create:
A great pitch deck
Competitive battlecards
Client cases & success stories
Call guides for sales outreach
Account based marketing (ABM)
Enhance your campaign strategy with a longer term ABM approach. Identify the right set of high value target accounts and then build individualised campaigns that educate and engage key stakeholders in each target account.
Build landing pages for each buyer persona
Personalise messaging for key stakeholders
Devise social media marketing campaigns
Support with influencer Marketing
Land & expand campaigns
Deploy a 'land and expand' growth strategy and turn your early wins into profitable long term customers (LTV) faster. Invest in servicing and growing your new clients to increase annual recurring revenues per user (ARPU) as promptly as possible. We help you to:
Hone your messaging
Build a cadence of email ‘nurture’ campaigns
Create upsell and cross-sell campaigns
Draft new client PR wins & client testimonials