Positioning & messaging
Create relevancy and connection with your audience by making sure the really know what you do. Your value proposition and messaging is the starting point of your go-to-market approach so you’ve got to get it right.
We help you build crisp and robust value propositions, value statements and strong USP and positioning statements that become your elevator pitch and cornerstone of all your messaging, product marketing and content plans across the WHOLE business.
Get in touch and let us help you stand out from your competitors.
Why positioning & messaging?
Build a stronger, more meaningful brand
Gain clarity on your business vision, mission & purpose
Create powerful value statements
Ensure strong internal alignment around your core propositions
Equip your external teams with consistent messaging
Enhance credibility across your wider stakeholder community
How we help
Proposition development
Develop a differentiated value proposition that gets you noticed by your target audience. Build with:
Competitive Research: work out your product strengths. Understand and hone your USPs relative to competitors.
Value Mapping: establish the ‘product fit’ of your product in line with your target customer needs
Value proposition: get crystal clear on what you want to be known for, then test and refine.
Product messaging
Beyond articulating the pain points your product solves for your addressable market, you need to be 100% clear on your Ideal Customer Profile(ICP) and key buyer personas. We work with companies to ensure both are in place for faster results.
ICP - the companies who are the best fit for your product so you can hone your targeting with the right content
Buyer Personas - the characteristics of individual users, decision makers and executive sponsors likely to be the key stakeholders in your sales process
Web copy refresh
There are over 1.5 billion websites out there, but your story is what’s going to separate yours from the rest.
Your website is your ‘always on’ 24X7 sales window! Whether you’re moving from a scrappy start-up to a serious scale-up or you’re building on your current growth, it is crucial that you present your offering in the best possible light.
So, if you’re worried about messaging consistency, Google search rankings, or you simply want to ensure your website is optimised to reflect your business and convert visitors to leads, we can help.
Web redesign & refresh
Your website is the cornerstone of your digital and inbound marketing engine. It is your ‘always on’ 24X7 sales window! Whether you’re moving from a scrappy start-up to a serious scale-up or you’re building on your current growth, it is crucial that you present your offering in the best possible light.
So, if you’re worried about ranking high in Google search or you simply want to ensure your website is optimised to reflect your business and convert visitors to leads, we have the experience and knowledge to set you up for success.
Templated tools
Cut to the chase and differentiate your offering using tried and tested templates and worksheets that walk you through various processes and exercises, including:
Market Positioning - Work out how to best connect and resonate with your target customers.
Competitive Positioning - Identify the best way to differentiate your offering for maximum impact.
Messaging Framework - Stand out from the crowd with the right content in the key channels for your audience.